Gamifying Online Shopping: Is eCommerce Turning into Entertainment?
Shopping used to be transactional. You found what you needed.You paid.You moved on. But now… It’s interactive.It’s immersive.And sometimes, it feels like playing a game. From TikTok Shop live drops to Shopify spin-to-win pop-ups — from Amazon Live to Instagram Reels with embedded rewards… eCommerce isn’t just selling anymore. It’s entertaining first , then converting….